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BAIT AND SWITCH
Art Direction . Branding / Logo Design . UI . UX
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BAIT AND SWITCH
Art Direction . Branding / Logo Design . UI . UX
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As a little guy I was continuously drawing on whatever I could with whatever I could. I was consumed with any and all outlets to scratch that creative itch and before long it became apparent that this is what I needed to commit myself to. I really didn't even consider any other avenues heading into my college career, call it naive, or passionate... maybe a bit of both. With an inquisitive and analytical approach to any artistic endeavor my skills seemed to be uniquely curated for design, so I just ran with it.
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Great graphic design must not only be visually engaging but effective in communicating a message and feeling to a calculated demographic. While I embrace the occasional "happy accident", everything in the design process must be deliberate with a calibrated intent behind it. This philosophy has always been my foundation. Through a decade of persistence, sacrifice and time in the saddle, I am confident that my ability to execute has finally caught up with my vision.
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RESUME
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