BAIT AND SWITCH
Art Direction . Branding / Logo Design . UI . UX
BAIT AND SWITCH
Art Direction . Branding / Logo Design . UI . UX
THE BOLDEN GROUP
Art Direction . Branding / Logo Design . UI/UX . Presentation Design . Environmental Signage . Social Media . Video Editing
The Charles F. Bolden Group is a consortium of speakers, consultants, brilliant minds with areas of focus in space, aerospace, health science and natl. security led by Former NASA Administrator, Charles F. Bolden Jr. Naturally, much of the inspiration behind the brand was inspired by aerodynamics and astronomy. “Gesture drawing” is often meant to replicate implied motion through a very loose, flowing, interpretive drawing style and is the foundational technique used in the execution of this design.
We worked on the website simultaneously with developing the brand which was a bit unconventional, but very fun. Carrying over that sense of exploration we wanted users to feel like they had left and went somewhere else when they were on the site by use of isolated animations, responsive features and visuals that were seemingly floating in space. There was of course a practical objective to the website which was to solicit the services of the members in The Bolden Group while simultaneously educating the viewer about their areas of expertise. The ultimate goal was to initiate the process of booking the “Agents” for things like public speaking, private consulting and the like.
While movement was leveraged for inspirational reference, it needed to be an actual, palpable aspect of the brand across interfaces. I utilized some custom animations to compose the slider shown below. I wanted the various elements to transition in unison, but also with distinct properties of movement. We wanted it to feel alive.
Here are two of the "prototype concepts" for the home page feature slideshow. While the orientation and layout are essentially the same I had way too much fun experimenting with various color schemes and accent visuals to set the precedence for the rest of the website interface.
These were created at the very beginning of the project scope while the logo design and brand itself was still being flushed out. Always interesting to see where things evolved from.
INTER ASTRA
Inter Astra was the initial "sister company" that was intended to provide a community experience for influential figures in the space and aerospace sectors to cross-pollinate ideation around the business of space in a retreat setting. The brand and corresponding design/promotional material had to carry a related aesthetic to the Bolden Group.
The annual "Inter Astra Retreat" was the cornerstone of the organization where hundreds of influential figures in space and aerospace gathered in Virginia to network and share insights around the emerging space economy. As with most in-person events there was an abundant need for environmental signage.
A significant portion of the workload leading up to these annual retreats was the design and distribution of supporting informative digital and printed materials. These materials came in the form of presentation decks, brochures, invitations and as shown below, multi-page concept paper packets.
The social media campaign leading up to the retreat was a critical component of the overall scope. Below are several posts I designed and implemented across various social platforms intended to educate and elicit inspiration while keeping our brand relevant to the pertinent audience.
Various statistics and insights were aggregated and relayed through engaging info-graphics as part of one of the social media campaigns (shown).
SAPIENT ONE
Sapient ONE was established to bolster "human-technology integration" leveraging AI workplace tracking software, training modules for emerging tech in the field and a deep repository for relevant instructional and editorial content.
Below is the high-level design aesthetic implemented into a series of landing page slides highlighting the primary value propositions and touch-points of the services. These landing page designs are stylistic extensions of the elements in the “digital iris” logo showcasing the various industries and services through a masked window effect.
