Art Direction . Branding / Logo Design
Environmental Signage . Packaging Design . UI . UX
Holding a plethora of degrees in ecology, teaching, pharmacology and biochemistry from the likes of Harvard, Georgetown and MIT it is safe to say Bridget Malloy is an expert in all things science. Though her resume is rather intimidating, her personality is quite the opposite. Bridget and her company carry a very fun, vibrant energy which needed to be reflected across the look and messaging of her company.
The scope of work completed for “Bridget’s Botanicals” encompasses a re-brand, trade-show banner, website and package design for her extensive line of products.
First came the re-branding process. There were several components Bridget wanted to carry over from the previous logo design such as the type and the visual representation of flora. She also made it clear that she heavily favored the use of turquoise. As with most clients we provided 3 directions in a range of styles. She ultimately favored the “minimal” direction for its simplicity and contemporary feel.
At first we were planning on building out two separate websites for Bridget's Botanicals. The first being an e-commerce site to sell her line of products and the second geared around the educational aspect with classes and retreats. It didn't take long to align the two into one robust site.
After an ample amount of time spent looking at competitor's within the holistic, natural health industry it was clear that simplicity and open space were the trend to emulate. Bridget had a bit more of a vibrant vision for the UI design with heavy emphasis in color and "pop". It was somewhat of a process finding the balance but ultimately I feel that we achieved it.