GREEN PEAK PARTNERS
Art Direction . Brochure Design . UI . UX
Green Peak Partners specializes in providing guidance to Fortune 500 companies and private equity firms in order to accelerate the growth of their business to hire the right candidates and optimize return on investments. Some of their clients include Jet Blue, Restoration Hardware, TA Associates and the New York Times to name a few.
Our relationship began with carrying out a separate campaign for Green Peak’s CEO and founder JP Flaum when he wanted to go off on his own. It was safe to say he and his colleagues were impressed enough to have us circle back and provide our expertise once more for Green Peak Partners. The new scope of work started with a 10-page brochure intended as the primary piece of collateral for prospective clientele.
Green Peak wanted a more modern, graphically driven piece than their previous version while adhering to the branding standards that were already established. I created custom info graphics and charts to represent impactful statistics to really resonate with the viewer. The overall design of this piece balances these visual representations of noteworthy metrics that reinforce Green Peak's credibility with isolated testimonials from high profile clients that do the same.
Re-vamping the website was something they wanted to do for quite some time and when SoCap finally got the call we were all in. The previous site was quite “sterile” lacking the personality that sets Green Peak apart from others in the industry. The new website was primarily geared towards the recruitment side while still providing enough technical information for potential clients. Designing the user interface was a delicate formula of balancing that personable, engaging feel with a professional, corporate look. The finished product needed to be as dynamic as the company itself.