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BAIT AND SWITCH
Art Direction . Branding / Logo Design . UI . UX
BAIT AND SWITCH
Art Direction . Branding / Logo Design . UI . UX

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Glad you could make it. I’m Alex (Simansons), a Brand Strategist, UI/UX Designer, Art Director and Visual Translator. Over my ~15 year career, I have been lucky enough to work with quite the range of clientele from corporate institutions to boutique passion projects across every conventional medium - and some less so. With this eclectic experience comes perspective that each and every scope of work merits a carefully crafted slate of creative solutions, all supporting the holistic strategy while carrying the right emotive undertone.
As a "Visual Translator", it is imperative to understand the nuances of how the stakeholders interpret and behave across various touch-points with your brand. My process emphasizes an immersive research and discovery phase that allows me to see the world through my clients', and their clients' distinct lenses. Make yourself at home and explore some of the highlights...
LOOSE LEAF
MORE WORK
TRAVEL + HOSPITALITY
TRAVEL + HOSP.
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